Sydney-based marketing agency Tick Yesincluded some rather clever questions in its survey of 885 Australians about their social media habits, including
- 51.6 percent access social media at work;
- 41.9 percent while watching TV;
- 34 percent on holiday;
- 33.8 percent in bed;
- 23.3 percent during meals;
- 14.8 percent while shopping;
- 21.5 percent in the bathroom;
- 3.2 percent in a place of worship, and
- 2.8 percent (64 percent of them are men) during “intimate moments.”
Here are some other findings about Australians’ usage of social media:
- 25.1 percent use social media for business networking, with men almost as twice as likely as women to network this way;
- 20.28 percent use social media to connect with brands;
- 56 percent of those who connect with brands are women, with most aged in their 20s and 30s;
- 48.2 percent use social media to talk about a new purchase;
- 56 percent of those who talk about a new purchase via social media are women;
- 25.5 percent have used social media to contact a company for customer service or to ask a question;
- 48.7 percent say their social media usage has increased in the last year;
- 4.9 percent admit to being “addicted” to social media;
- 31.3 percent at least two hours a day using social media, and
- 47.3 percent social media through mobile technology.
How do these findings compare with your own experiences using social media, dear readers?
Image courtesy of Shutterstock.
