Google is one of the biggest, if not the biggest, web based household name that is widely known. I even advice folks to “Google it,” when in doubt. Google has become more than just a tech company, Google has become a verb. Even thou Bing is gaining a respectable amount of search market share, Google still remains king. To be quite honest, I have never heard anybody say “Bing it.” As disturbing as that sounds, I don’t think it will ever catch on.
We all know that majority or Google’s profits come from advertising revenue. It’s the most visited website in the world and it happens to be a search engine. Google can automatically show you ads based on keywords you are searching for. They make so much money from search alone, that jealousy floods my brain every time I hear about their quarterly earnings. Sure they have other money harvesting business, but always remember that search is how it all started.
From all the money Google makes, they are able to create incredible software and tools for our productive use. We get some of the best services/tools from Google without dishing out any cash. They even encourage their workers to develop a new mindset, skills, and relationships. Employees get to spend one day a week, every week, working on personal projects of their desire. I think that this is incredible and a great way to enable innovation within the company.
At this point and time Google is fighting many battles; mobile, location, deals, search, and social just to name a few. Google is a massive force that is hard to overcome. The company employs some of the most intelligent people in America, and has money to throw around on acquisitions. Aside from their personal business, we wanted to give you just a little taste of how incredible the company is. The real reason you are here, is to check out the useful resource available for your use. We decided to combine some of the most important tools Goolge has to offer, and the outcome was this list!
Note: All of the images are linked to the specified service.
1. Google Webmaster Tools:
Google Webmaster Tools provides you with detailed reports about your pages’ visibility on Google search results. To get started, simply add and verify your site and you’ll start to see information right away. Improve your site’s visibility in Google search results. It’s free.
Main Features:
- Get Google’s view of your site and diagnose problems
- Discover your link and query traffic
- Share information about your site
Url: www.google.com/webmasters/tools/
2. Google Analytics:
Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.
Main Features:
- Sharing and Communicating
- Advertising ROI
- Visualizing Data
- Customized Reporting
- Cross Channel and Multimedia Tracking
- Google Integration and Reliability
Url: http://www.google.com/analytics/
3. Google Website Optimizer:
Website Optimizer, Google’s free website testing and optimization tool, allows you to increase the value of your existing websites and traffic without spending a cent. Using Website Optimizer to test and optimize site content and design, you can quickly and easily increase revenue and ROI whether you’re new to marketing or an expert.
Main Features:
- Free web application
- A/B Split & Multivariable Testing
- Designed For Marketers, By Marketers
- Intuitive Reporting
- AdWords Integration
- Experiment Pruning
Url: www.google.com/websiteoptimizer
4. Google Zeitgeist:
Google Zeitgeist is a snapshot in time of what people are searching for on Google all over the world. It’s an interesting way to people-watch, and since Google is the most-used search engine on the Web, it’s a great way to get some behind the scenes (kind of) data and statistics on what people are searching for. The whole layout is very flexible and easy to use!
Main Features:
- Top Global Events
- Fastest Rising Queries
- Search by Region
5. Google Trends:
Google trends allows you to see how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages.
6. Google Insights for Search:
Very similar to Google trends, Google Insights for Search, allows you to compare search volume patterns across specific regions, categories, time frames and properties.
Main Features:
- Categories
- Seasonality
- Geographic distribution
- Properties
Url: www.google.com/insights/search
7. Google Traffic Estimator:
Google’s Traffic Estimator tool is a good way to get an idea of how much a new campaign is likely to spend once it is launched. The competition for certain keywords is fierce, and if it’s in high demand, be ready to dish out some cash.
Url: https://adwords.google.com/select/TrafficEstimatorSandbox
8. Google Keyword Tool:
Enter one keyword or phrase per line to see what related word searches your ad will show on. You can see how many times it’s searched for daily, monthly, or yearly. Plus you can see what countries the keyword is common in. So if you have an article related to World Cup while it’s going on, you are bound to get some traffic if you know your SEO.
Url: https://adwords.google.com/select/KeywordToolExternal
9. Google Ad Planner:
Official Ad Planner Help Center where you can find tips and tutorials on using Ad Planner and other answers to frequently asked questions.
Main Features:
- Define your audience with multiple criteria, including keywords they’re likely to search for and sites they’re likely to visit.
- Use ranking methods to find larger sites, more targeted sites, or a balance of the two.
- Set filters to show only sites in specific categories, sites with ads, ad formats, and more.
- Add sites to a media plan and compare them via an interactive bubble chart.
Url: https://www.google.com/adplanner/
10. Google bookmarking:
Access your Bookmarks on any computer, and use Lists to share them with friends. If you love saving things you find on the web, then this is a great tool for you. You can organize the content you find easily and refer back to in anytime!
Main Features:
- Save time with quick links to your favorite websites
- Get your bookmarks on any computer
- Keep your bookmarks organized
11. Google readers:
Read them in one place with Google Reader, where keeping up with your favorite websites is as easy as checking your email.
12. Google alerts:
Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. Enter the topic you wish to monitor, then click preview to see the type of results you’ll receive.
Main Features:
- monitoring a developing news story
- keeping current on a competitor or industry
- getting the latest on a celebrity or event
- keeping tabs on your favorite sports teams
13. Google news:
Aggregated headlines and a search engine of many of the world’s news sources. Very straight forward interface that can be personalized to your liking.
14. Google buzz:
Start conversations about the things you find interesting. Share updates, photos, videos and more with your friends.
Main features:
- Share publicly or privately
- Inbox integration
- Photo friendly
- Connect sites you already use
- See updates in real time
- Just the good stuff
Url: www.google.com/buzz
15. Google profile:
Decide what the world sees when it searches for you. Display the information you care about and make it easy for visitors to get to know you.
Main Features:
- Showcase the real you.
- Display your favorite photos.
- Share your personal Information.
Url: https://profiles.google.com
16. Google places:
Google Places for Business to get your business found on local search results on both Google Search and Google Maps.
Features for Places:
- Rate and review the places you know
- Share your ratings with friends
- Get new recommendations on your smart phone
Features for Businesses:
- Discover insights about your business
- Help your business stand out
- Get found on Google for free
17. Google +1 button:
The +1 buttonis shorthand for “this is pretty cool” or “you should check this out.” Click +1 to publicly give something your stamp of approval. This is basically Google’s answer to Facebook’s Like button. The next time your friends and contacts search on Google, they could see your +1. You’ll help them find the best stuff on the web – and you might just start up another conversation!
18. Google Correlate:
Google Correlate finds search patterns which correspond with real-world trends. Many search terms vary in popularity over time. To find terms that vary in a similar way to your own time series, enter your desired data using the search box.
Main features:
- Find searches that correlate with real-world data
- Compare time series
- Compare US states
Url: http://correlate.googlelabs.com
19. Google website speed check:
Page Speed Online analyzes the content of a web page, then generates suggestions to make that page faster. Reducing page load times can reduce bounce rates and increase conversion rates. We got an overall score of 82/100!
Url: http://pagespeed.googlelabs.com/
20. Google url shorter:
Google URL Shortener at goo.gl is used by Google products to create short URLs that can be easily shared, tweeted, or emailed to friends. This is Google’s answer to bit.ly, we use this quite frequently on Inspirationfeed!
Url: http://goo.gl
21. Feed Burner:
FeedBurner is provides media distribution and audience engagement services for blogs and RSS feed. Feeds are a way for websites large and small to distribute their content well beyond just visitors using browsers. Feeds permit subscription to regular updates, delivered automatically via a web portal, news reader, or in some cases good old email.
Url: http://feedburner.google.com
22. Blogger
Just like the introduction suggests, Blogger is a platform where you can create a blog free of charge. This is a competitive service that goes against other bloggin platforms like WordPress, Tumbr, and LiveJournal.
Main Features:
- Up to the minute stats
- Make money with Adsense
- Custom Themes
- Free to use
- Create as many blogs as you wish
Url: http://www.blogger.com/home
23. Google Voice
Google Voice enhances the existing capabilities of your phone, regardless of which phone or carrier you have – for free. This tool gives you lots of cool calling features. For example, if someone call your goolg phone number you can have it ring all of your phones. You can also block an unwanted callers easily! The platform keeps getting new cool features.
Main Features:
- Use a single number that rings you anywhere
- Get transcribed messages delivered to your inbox
- Free calls & text messages to the U.S. & Canada
- Super low rates everywhere else
Url: https://www.google.com/voice
24. Youtube
Youtube is the largest worldwide video-sharing community. YouTube allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. Still surprises me that people don’t know that Google owns Youtube. Some people make a living from this tool, if you have creativity and the talent you could join the bunch!
25. Goolge Earth
Explore Google Earth from anywhere. Whether you’re on your computer, mobile phone, tablet or browsing the web — there is a version of Google Earth for you. You can explore so much with Goolge and use it as a valuable resource. It get’s updated very frequently with new features and 3d rendered models of buildings. Soon everything will be finished and you will be able to view the whole world like you are there. Keep in mind some of the coolest things to check in Goolge Earth is Ocean, Mars, moon, Hubble Telecsope, and Ancient Rome.
Main Features:
- Fly to any place around the world.
- See 3D buildings, imagery, and terrain.
- Find cities, places, and local businesses.
Url: http://www.google.com/earth
26. Gmail
I don’t even know where to start with this one. If you are a tech savvy individual you probably know all the benefits of Gmail. Gmail is built on the idea that email can be more intuitive, efficient, and useful. It used to have an ugly design that was unfriendly, however with the recently updated interface Gmail looks good and works good.
Main features:
- Get over 7625.434340 megabytes of free storage
- Keep unwanted messages out of your inbox
- Get Gmail on your mobile phone
Url: mail.google.com
27. Google Docs
Google Docs is a free alternative to Microsoft Office. Google Docs offers Documents, Spreadsheets, Presentations, Drawings, and Forms. I personally think this is a great solution for students. Forget about carrying your USB everywhere, just save your documents and access them in class. As long as your school has internet, which in 2011 they definitely should, you will be able to keep all your work in the cloud.
Main Features:
- Upload your files from your desktop:
- Access anywhere on the world
- Share your work
- Real-time collaboration
28. Google Finance
Google Finance portfolios offer you a fast and easy way to create and maintain your portfolio of stocks and mutual funds. The interface might be confusing at first, but you will adapt within a few minutes. Whether you are a bear or a bull, Google Finance is a great option of keeping up to date with the latest happenings in the stock market.
Main Features:
- An easy way to add to, delete from and manage the list of companies and funds you’re most interested in
- Quick snapshots of your investments—how many shares you purchased and at what price
- Quick access to detailed financial info (including balance sheets, news and management information) about the companies and funds you’re tracking
Url: http://www.google.com/finance
29. Google Maps
Forget about MapQuest, don’t really know if people still use that, Google Maps is a great alternative and will give you directions to anywhere you wan to go. When searching for directions you can get the time it takes to get there by walking, biking, public transit, or driving! Did I mention you can use street view and see your actual house? As scary as that sounds, it’s possible with Google Maps.
Main Features:
- Create your own maps to share the places that matter to you
- Star and save places to quickly find them again later
- Rate places you know to discover new ones you’ll love
30. Picnik
Picnik makes your photos fabulous with easy to use yet powerful editing tools. Tweak to your heart’s content, then get creative with oodles of effects, fonts, shapes, and frames. Is it a Photoshop killer? I don’t think so, however it’s free alternative that you must check out!
Main Features:
- Fix your photos in just one click
- Use advanced controls to fine-tune your results
- Crop, resize, and rotate in real-time
- Tons of special effects, from artsy to fun
- Astoundingly fast, right in your browser
- Awesome fonts and top-quality type tool
- Basketfuls of shapes from hand-picked designers
- Works on Mac, Windows, and Linux
- No download required, nothing to install
