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Dec 4, 2011
How To Figure Out Type of Your Girl
Just answer the following few questions and you will probably get to know more...
Her wish-list for today reads:
A). A kitten.
B). A book, preferably non-fiction
C). A lipstick.
For her the mirror is..
A). Hates looking at it.
B). Forgets to look into the mirror most of the time.
C). Her best friend.
At parties…
A). She does not drink, smoke or dance.
B). She is a fun person and dances very well.
C). She is the hottest girl and guys queue up to talk to her.
According to her, her dream man would be…
A). Someone who had a lot of internal beauty and compassion.
B). A vocabulary of seven million words!
C). Physical strength and dashing good looks is top priority.
When you are out, who does she have lunch with?
A). Alone, usually.
B). With her gang of friends.
C). Someone or the other invites her out.
Her dream, during her high school career?
A). To score the highest marks and get into IIT.
B). To form really close, trusting friendships.
C). To never wear the same outfit twice!
What is her opinion about love generally?
A). Love is so very nice! I like boys and enjoy flirting.
B). Love is everything. I want to find a soul mate.
C). I wrote this programme that creates the perfect boyfriend.
Her dream-job would be…
A). Maybe a teacher or just a home-maker.
B). A therapist or a doctor. She likes helping people.
C). A personal shopper for A-list movie stars!
Her best friend is all about…
A). The perfectionist who is everything a girl should be ideally.
B). A fun person who loves people and everyone can enjoy her company.
C). The most stylish and chic girl in the area.
Results:
Mostly As
Your girl is a typical girl-next-door. She is calm, cute and girly — a simple girl who is happy with the little things in life. She is basically a nice person, and probably has a code of ethics that she follows diligently.
Mostly Bs
Your girl is a fun person and tom-boyish. She is great to be around and makes sure to have fun all the time. She is not someone who makes a big deal out of anything and friendships mean a lot to her. She cares about studying and not clothes and her friends love her because of that. Your girl is best at solving problems and that is why everybody always comes to her for help.
Mostly Cs
Your girl is a hot pin-up girl. She is beautiful, stylish and she knows it. Most of the time she has an entourage of her admirers around her. For her man she would definitely want someone who could match up to her standards. So if you are not mirror-cracking material you should probably walk away.
How To Turn Him On
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The Importance Of Character
2 STORIES, BOTH TRUE. YOU MIGHT WONDER AS TO WHAT IS IT THAT THESE STORIES HAVE IN COMMON TO ONE ANOTHER ? READ AND FIND OUT.....STORY NUMBER ONE
Many years ago, Al Capone virtually owned Chicago. Capone wasn't famous for anything heroic. He was notorious for enmeshing the windy city in everything from bootlegged booze and prostitution to murder.Capone had a lawyer nicknamed "Easy Eddie." He was Capone's lawyer for a good reason. Eddie was very good! In fact, Eddie's skill at legal maneuvering kept Big Al out of jail for a long time.To show his appreciation, Capone paid him very well. Not only was the money big, but Eddie got special dividends, as well.. For instance, he and his family occupied a fenced-in mansion with live-in help and all of the conveniences of the day. The estate was so large that it filled an entire Chicago City block.
Eddie lived the high life of the Chicago mob and gave little consideration to the atrocity that went on around him.
Eddie did have one soft spot, however. He had a son that he loved dearly. Eddie saw to it that his young son had clothes, cars, and a good education. Nothing was withheld. Price was no object.
And, despite his involvement with organized crime, Eddie even tried to teach him right from wrong. Eddie wanted his son to be a better man than he was.
Yet, with all his wealth and influence, there were two things he couldn't give his son; he couldn't pass on a good name or a good example.
One day, Easy Eddie reached a difficult decision. Easy Eddie wanted to rectify wrongs he had done.
He decided he would go to the authorities and tell the truth about Al "Scarface" Capone, clean up his tarnished name, and offer his son some semblance of integrity. To do this, he would have to testify against The Mob, and he knew that the cost would be great. But, he testified.
Within the year, Easy Eddie's life ended in a blaze of gunfire on a lonely Chicago Street . But in his eyes, he had given his son the greatest gift he had to offer, at the greatest price he could ever pay Police removed from his pockets a rosary, a crucifix, a religious medallion, and a poem clipped from a magazine.
The poem read:
"The clock of life is wound but once, and no man has the power to tell just when the hands will stop, at late or early hour. Now is the only time you own. Live, love, toil with a will. Place no faith in time. For the clock may soon be still."
STORY NUMBER TWO
World War II produced many heroes. One such man was Lieutenant Commander Butch O'Hare. He was a fighter pilot assigned to the aircraft carrier Lexington in the South Pacific.
One day his entire squadron was sent on a mission. After he was airborne, he looked at his fuel gauge and realized that someone had forgotten to top off his fuel tank. He would not have enough fuel to complete his mission and get back to his ship.
His flight leader told him to return to the carrier. Reluctantly, he dropped out of formation and headed back to the fleet.
As he was returning to the mother ship, he saw something that turned his blood cold; a squadron of Japanese aircraft was speeding its way toward the American fleet.
The American fighters were gone on a sortie, and the fleet was all but defenseless. He couldn't reach his squadron and bring them back in time to save the fleet. Nor could he warn the fleet of the approaching danger. There was only one thing to do. He must somehow divert them from the fleet.
Laying aside all thoughts of personal safety, he dove into the formation of Japanese planes. Wing-mounted 50 caliber's blazed as he charged in, attacking one surprised enemy plane and then another. Butch wove in and out of the now broken formation and fired at as many planes as possible until all his ammunition was finally spent.
Undaunted, he continued the assault. He dove at the planes, trying to clip a wing or tail in hopes of damaging as many enemy planes as possible, rendering them unfit to fly.
Finally, the exasperated Japanese squadron took off in another direction. Deeply relieved, Butch O'Hare and his tattered fighter limped back to the carrier.
Upon arrival, he reported in and related the event surrounding his return.
The film from the gun-camera mounted on his plane told the tale. It showed the extent of Butch's daring attempt to protect his fleet. He had, in fact, destroyed five enemy aircraft.
This took place on February 20, 1942, and for that action Butch became the Navy's first Ace of W.W.II, and the first Naval Aviator to win the Congressional Medal of Honor..
A year later Butch was killed in aerial combat at the age of 29. His home town would not allow the memory of this WW II hero to fade, and today, O'Hare Airport in Chicago is named in tribute to the courage of this great man.
So, the next time you find yourself at O'Hare International, give some thought to visiting Butch's memorial displaying his statue and his Medal of Honor. It's located between Terminals 1 and 2.
SO WHAT DO THESE TWO STORIES HAVE TO DO WITH EACH OTHER?Butch O'Hare was "Easy Eddie's" son.
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The Checklist All Facebook Pages Absolutely Must Have
Creating a successful Facebook page requires more than just a few clicks. There’s so many things to consider, it’s difficult to stay on top of it all. But we’ve got just the thing for you: A checklist. Print it out or save it on your computer so you can check off tasks once you’ve completed them.
1. Analysis
Task | Description | Complete? |
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Internal Analysis | Do I generate added value for my business and my fans with my page? Do I have the resources (time and money)? Does it fit with my business strategy? | |
Target Group Analysis | Who is my target group? Is the target group actually on Facebook? Are the fans on my page part of the target group? | |
Stakeholder Analysis | Are there active fan pages for my brand? Is it possible to partner or merge with any of them? Tip: Merge the pages — here’s Facebook’s explanation of how to do this. | |
Competitive Analysis | Are my competitors active? What are they doing? Tip: Compare fan page with others. |
2. Strategy
Task | Description | Complete? |
---|---|---|
Define Objectives | What are my objectives for the fan page? Are they reasonable and measurable? Do they contribute to the success of my business? Are they smart? | |
Define Key Performance Indicators | How do we measure success? (Number of fans, user engagement, increase in sales, and so on.) What do we want to achieve? Which metrics should we use? Tip: Define clear objectives and metrics upfront for a certain time frame and continuously check performance. Interesting case studies can be found here. | |
Create a Framework | What resources do I have available? What departments need to be involved? Who is responsible for what? Tip: Involve all internal and relevant stakeholders (marketing, legal, customer support) in a timely manner and create processes and outlines for responsibilities. | |
Define Processes | Who is the responsible spokesperson within the company? What are the processes for approval? Tip: Outline an approval process that serves as a binding, unmistakable guideline for community management. Plan for quick processes that enable the CM team to act. | |
Plan Content | What basic content will be posted? Tip: Avoid marketing and advertising text. Facebook requires individual contributions that adapt to the platform, its environment and behavior. | |
Internationalization | Do I need a central fan page or country-specific fan pages? Are the target groups within the markets big enough for individual pages? Sufficient resources for multiple pages and translations? Tip:Single status updates can be directed at different countries and languages. | |
Direction | Is the fan page long term or is it campaign driven? How will the users be directed to the right page? |
3. Basic Set-Up
Task | Description | Complete? |
---|---|---|
Page Name | Is the page name fitting and can it be used long term? Does it conform to policy and the law? Does it communicate your objectives? Will potential customers/fans search using this name? Tip: The guidelines for Facebook page names can be found here. | |
Profile Picture | How do I best use this image? Can it be used with the profile banner as a single unit? Does it meet objectives? Tip: Within settings for the profile picture, a thumbnail for posts can be cropped and selected. Here’s some advice on images. | |
Info Tab | Is all relevant company information provided? Can a fan get in touch via email or phone? Tip: The information options within the Info Tab vary depending on the type of fan page selected (local business, film, company, etc.) | |
Create a Vanity URL | What address do I want? Are there Facebook rules against it? What are the rights for the URL? Is it communicated in marketing? Tip: Click here to create your own vanity URL. Be sure your page is selected. | |
Welcome Tab | Is there a start page for non-fans? What information is provided here? | |
Applications | Which applications are needed on the fan page? Does it need any at all? Who designs them? Who implements them? What resources are necessary? | |
Integration with Other Channels | Am I active on Twitter or YouTube? Should these channels be integrated as a separate tab on the fan page? | |
Netiquette | Does my page require netiquette? What should be included? Can I bypass Facebook rules here? Tip: Examples of good netiquette appear here. |
4. Community Management
Task | Description | Complete? |
---|---|---|
Editorial Plan and Responsibilities | What content will be posted within the next weeks? Who is responsible and serves as administrator? Do we speak informally or formally? Tip:Create an editorial plan that outlines when contributions are to be posted and name clear responsibilities so that even in emergencies, one person is responsible for the fan page. | |
Frequently Asked Questions And Approval Process | What are the most common questions? Who can approve any FAQ we create? What legal advice can we get on this? Tip: Create an FAQ in advance and outline posts that require an approval process so the community manager can react quickly and independently. | |
Crisis Management and Prevention | What are potential crisis topics? What is our opinion? What will be communicated and what not? Who needs to be informed when and how should they be involved? Tip: Develop a crisis plan for well-known issues so your community manager can react quickly. | |
Monitoring | What is happening on the fan page? What happens on weekends and outside of working hours? Tip: Set fixed monitoring periods, also beyond normal working hours. Determine which comments require a reaction and which do not. | |
Reporting and Evaluation | What is the atmosphere like? Have goals or KPIs been achieved? How is the activity? How is growth? Tip: In addition to Facebook Insights, use additional sources for evaluation and develop your own metrics based on objectives. Continually compare this with your determined KPIs and standards, checking at regular intervals. |
5. Additional
Task | Description | Complete? |
---|---|---|
Advertising | Are the advertising campaigns effective? How is the price-performance ratio? Is there a desired clickthrough rate? Who designs and administrates ads? How are they paid for? Is the contact with Facebook Germany necessary? Tip: Start with a small budget and test the effectiveness of ads if you are unsure. You can create and manage ads on your own here. | |
Marketing and Presence Beyond Facebook | Presence on other platforms: Is my fan page included on my homepage? Within my advertising? How should the fan page be integrated in marketing communication? Tip: Integrate your fan page on your homepage with the so-called like box. |
Guest writer Jasper Krog is a communications consultant for Edelman Digital in German